T.J. Maxx’s Recession-Proof Pricing Strategy, Explained
Wall Street Journal
A decades-old TJ Maxx commercial promises customers “the max for the minimum price” and says the store is “never the same place twice.” WSJ explains how the off-price retailer uses consumer psychology to convince customers that they’re getting a bargain.
https://www.wsj.com/articles/t-j-maxxs-recession-proof-pricing-strategy-explained-ade16082