Tesla Dives Into Advertising After Years of Resistance
Wall Street Journal
Tesla has for most of its history been firmly averse to advertising. In recent months, however, the electric-vehicle maker has hiked spending on a variety of paid media platforms—and not just the one owned by its boss, Elon Musk.
https://www.wsj.com/articles/tesla-dives-into-advertising-after-years-of-resistance-87810a4b