• 11/29/2024

The Antitrust Lawsuit That Helped Make Modelo America’s Top Beer

Wall Street Journal

Modelo Especial is now America’s top-selling beer, dethroning the longstanding king, Bud Light, which recently has been subject to a culture-war storm. Here’s how an antitrust lawsuit and savvy marketing helped the Mexican brand grow in the U.S.

https://www.wsj.com/articles/the-antitrust-lawsuit-that-helped-make-modelo-americas-top-beer-b2a99250