Prologue Journal

The ‘Barbie’ Marketing Strategy: Let’s Go Party

• prologu5
• 07/17/202307/17/2023

Wall Street Journal

Mattel is flooding the summer season with brand collaborations from Xboxes to an Airbnb.

https://www.wsj.com/articles/the-barbie-marketing-strategy-lets-go-party-a41bbb78