The Goal for Super Bowl Ads This Year: Don’t Offend Anyone
Wall Street Journal
This year’s Super Bowl ads will variously appeal to America’s sweet tooth, plead for tolerance and seek redemption for Bud Light. But most will share one thing in common: marketers’ even deeper-than-usual desire to avoid offending anybody.
https://www.wsj.com/articles/super-bowl-commercials-ads-roundup-e86f561c