• 11/10/2024

The Goal for Super Bowl Ads This Year: Don’t Offend Anyone

Wall Street Journal

This year’s Super Bowl ads will variously appeal to America’s sweet tooth, plead for tolerance and seek redemption for Bud Light. But most will share one thing in common: marketers’ even deeper-than-usual desire to avoid offending anybody.

https://www.wsj.com/articles/super-bowl-commercials-ads-roundup-e86f561c