Tractor Supply Won Over City Slickers. Now It Needs to Keep Them—and Farmers.
Wall Street Journal
The retailer has added prechopped firewood and other items to target younger, rural novices without alienating its traditional customers.
Understanding current events through the lenses of the past and future.
Wall Street Journal
The retailer has added prechopped firewood and other items to target younger, rural novices without alienating its traditional customers.