• 11/25/2024

Tractor Supply Won Over City Slickers. Now It Needs to Keep Them—and Farmers.

Wall Street Journal

The retailer has added prechopped firewood and other items to target younger, rural novices without alienating its traditional customers.

https://www.wsj.com/articles/tractor-supply-won-over-city-slickers-now-it-needs-to-keep-themand-farmers-e97ed4fa