Why TV’s Annual Upfront Sales Might Seem Like Groundhog Day
Wall Street Journal
Media companies next week will pitch their TV networks and streaming platforms to advertisers with star-studded upfront sales presentations at glitzy venues around New York City. But ad buyers in the audience will also be keeping an eye on the Federal Reserve.
https://www.wsj.com/articles/why-tvs-annual-upfront-sales-might-seem-like-groundhog-day-59476242