Your Uber Driver ‘Dave K’ Is Arriving Soon. He Might Be the CEO.
Wall Street Journal
Dara Khosrowshahi, using an alias, and other Uber executives started shuttling passengers around to experience driving for the app firsthand.
https://www.wsj.com/articles/your-uber-driver-dave-k-is-arriving-soon-he-might-be-the-ceo-ee77f9fd